Cilia® tea history
Melitta enters the big world of tea
Tea experiences a renaissance and becomes ever more popular. Melitta® adds the Melitta® Tea Filter-Set including Tea Filters to its range. The Tea Filter is fixed to a plastic holder, put in the pot and then the hot water can be safely poured in.
Cilia® Tea Filters belong to the Melitta® family
Melitta® takes over the CILIA Tea Filter GmbH in Neuwied: The traditional brand adds to its range of quality filters especially for tea making, and Cilia® benefits from the large filter company's comprehensive product knowledge. The Tea Filter system comprises various filters for different sized pots. The filters are attached to the pot with a plastic holder.
Cilia® becomes an independent brand
In the course of Melitta's® new marketing strategy, five new business fields are created each with its own independent brand name: As well as Melitta's "Coffee Enjoyment" we now also have Toppits® for "Freshness and Flavour", Swirl® for "Practical Cleanliness", Cilia® for "Tea Enjoyment" and Aclimat® for a "Better Home Environment".
New tea range for the catering industry
Cilia® expands its range and as well as its Tea Filters for consumers also offers a comprehensive tea range for the catering industry, including classics such as darjeeling, East Frisian blends and green teas. The tea bags in folding boxes are individually packed in air tight packaging and are therefore also suitable for self service buffets.
Maxi filter for even more tea enjoyment
Cilia® introduces the new Maxi Filter, the best filter for fruit and herbal teas. It is also ideal for simply and safely making larger amounts of black tea. The new maxi filter fits in the existing Cilia® Tea Filter Holder, which can be used in the normal way to make the tea.
New paper structure
Thanks to a new paper structure Cilia® make further improvements to the Tea Filter. The new finer mesh structure gives an especially full and balanced flavour to the tea. The brand expertise "For the finest tea enjoyment" is further strengthened and developed.
A fresh look for the millenium
Just in time for the millenium Cilia® revises the packaging on its whole range. At this time the range includes Tea Filters 80, Tea Filters 100 and the Cilia® Tea Filter Holder.
The first filter without a Tea Filter Holder
For the first time the range is extended to include a Tea Filter without holder: The new Cilia® Tea Filter with tab can be put in the cup or pot without the need for a holder and as usual are very clean to use. The tab makes the filter very easy to fill and the base fold gives lots of space for the flavour of the tea to develop.
Tea Filter S to make a single cup of tea
Cup for cup of the finest tea enjoyment: The new Cilia® Tea Filter S is the best size for a single cup of tea. This makes it the perfect complement to the existing Cilia® Tea Filter range. The range is comprehensively revised and gleams with its modern new look and with a new name: The Tea Filter 100 becomes the Tea Filter M, and the Tea Filter with tab becomes Tea Filter L.